Caleb Simms

My Story

I have been involved in tennis for as long as I can remember. During my teenage years, I was ranked in the top 10 in the country, but despite my best efforts, I was unable to achieve my dream of becoming a professional player. However, I refused to let this setback define me. Instead, I turned my focus to coaching.
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Over the years, I have had the privilege of working with elite national and international juniors as well as professional tennis players. My coaching career has been incredibly fulfilling, and I find great joy in helping others achieve their goals and reach their full potential.
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In addition to my coaching career, I also serve as an official hitting partner for both Queens and Wimbledon, where I work alongside some of the most talented players in the world. These experiences have taught me invaluable lessons about the sport and the dedication required to excel at the highest level.

Furthermore, I am a High-Performance coach at Elite Performance Tennis, alongside former ATP ranked player Stefan Sterland Markovic. Based in South London, this position has been incredibly fulfilling and has allowed me to work with some of the most talented players in Europe.

As an international coach, I am passionate about traveling and experiencing different cultures. I am committed to exploring new opportunities and working with players from around the world. I believe that exposure to different playing styles, training methods, and cultures is essential for growth and development as a coach.
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Overall, I am proud to have such a diverse range of roles in the tennis world. Whether coaching elite juniors or working with professional tennis players, I believe that tennis has the power to inspire and challenge individuals to reach their full potential.

Tennis raquet and towel

My Philosophy

"Champions learn their lessons quicker"

I am a strong believer in controlling the controllables and allowing the result to sort itself out. You can't control winning, but you can put yourself in the best possible situation to be successful. My coaching  philosophy is very much based around process goals before outcome goals. I encourage players to focus on doing everything that is in their control to achieve their goals, and trust that if they do the right things consistently and put the hard work in, then the outcome goals will be achieved.

One way in which I encourage players in this, is by explaining to them that being a champion doesn't mean not making mistakes or winning all the time, but actually being a champion starts from making many mistakes and losing often, but champions learn their lessons quicker. In tennis, in life, things will always not go the way you want and you will make mistakes, but how you choose to respond is what matters most. Champions see the opportunity in every low point, to learn, to grow, to improve. Instead of responding badly to mistakes and then in hand making two mistakes, champions are motivated by learning from their mistakes.

For me champions are great champions because they have made all the mistakes in the book and lost many matches they should or should not have won.  But they are such great champions and so good when it counts, because they have been in and made mistakes in every possible situation many times. So for me losing, making mistakes, things not going your way, isn't something to run from but something to embrace and see as opportunities to stay humble and motivated that there is still more work to be done.  

In other words, not focusing on the outcome of missing an easy forehand, or losing to someone much lesser than you, but focusing on the process of what we can do to learn and improve from now having the experience of making another mistake and things not going to plan.

Tennis net

My Goals

  • Coach highly-ranked ATP-WTA players and help them achieve their full potential.
  • Win major tournaments and championships with the players I work with. Such as Grand Slams, Masters 1000 Events, Junior Grand Slams, Orange Bowl and many more.
  • Travel the world as a coach and coach players at all four Grand Slams and Indian Wells.
  • Work with several junior ITF players and help them develop their skills to eventually turn pro.
  • Be a full time coach for multiple players who compete in the top 100 on ATP-WTA tour.
  • Continuously improve my coaching skills through professional development courses and mentorship programs.
  • Build strong relationships with players to have a positive impact on their lives both on and off the court.
  • Create a strong network of contacts within the tennis industry to help advance my career.
  • Inspire and motivate the next generation of tennis players by sharing my knowledge and experience as a coach.