performance Tennis Coach
Striving to develop elite players to their maximum potential
Partners
Tour Experience
Hitting partner with Jannik’s team over three years, including his 2025 title run.
Coached Varvara in 2025, guiding her during her Cincinnati quarterfinal run.
Hitting partner over three years, including his 2025 title run.
Hitting partner throughout the 2024 tournament, including Men’s Finals Day.
Full-tournament hitting partner, finishing on Centre Court semifinal day, 2023.
“Caleb shows an enormous love and passion for the game. He expresses a genuine desire to be the best tennis coach and person he can be. Caleb carries himself professionally and shows a high knowledge and understanding of what it takes to be successful in the field of coaching.”
“After meeting Caleb at Wimbledon 2023 and Medvedev being very happy with his services, I have nothing but extremely positive impressions. Caleb’s high work ethic, professionalism and love for the game was always apparent. I highly recommend Caleb Simms as a tennis coach.”
“After meeting Caleb at Queens and Wimbledon, I had nothing but great impressions. Caleb has fantastic professionalism, energy on court and an obvious motivation to achieve great heights in his coaching career.”
“Caleb is a model professional...punctual, polite and totally dedicated to whatever task he undertakes. Caleb has a burning love for tennis and that is apparent whenever you speak with him. His knowledge of the sport is inspiring and I could not recommend his services any higher.”
"Caleb is a great member of the EPT team as a performance coach. He is extremely professional in all areas of his work, quick to learn and always keen to push himself in his development as a coach as well as pushing for greater development with all the players he works with."
“It is a pleasure to have Caleb working with both my two children, Joey and Brooke. Caleb is very well organised, always punctual, motivated, a great role model, polite and a true professional.”
“Caleb works with a lot of players on our academy, which gives them another quality dimension to their programmes. He is extremely professional in all areas and the quality of his sessions is excellent.”
About Me
Hi, I'm Caleb Simms, a high-performance tennis coach based in South London. I specialise in working with national and international juniors, as well as professional tennis players. In addition, I am a coach at Elite Performance Tennis and an official ATP-WTA hitting partner at prestigious tournaments such as Wimbledon and Queens. Let's work together to take your game to the next level!
My Philosophy
"Champions learn their lessons quicker"
I strongly believe in focusing on what you can influence and allowing the result to take care of itself. You can’t control winning, but you can influence the outcome by putting yourself in the best possible position to succeed.
My coaching philosophy is built around prioritising process goals over outcome goals. I encourage players to commit fully to the behaviours, habits, and decisions within their influence, trusting that consistent execution and hard work will give them the best chance of achieving their goals.
However, this is not a guarantee—few things in life are.
My Goals
As a coach I see myself as someone who can either limit or enhance a player's potential. So I always want to make sure that I am maximising my development as a coach as much as possible, which is why I am hungry to learn from others and ensure that I am being the best coach I can be, each and every day.
I am delighted to be working at Elite Performance Tennis as a Performance Coach, working with aspiring elite juniors and professional tennis players, with the goal to maximise each player's potential.
Elite Performance Tennis specialises in providing expert coaching for aspiring high performance junior and professional tennis players. Our portfolio of services include full-time training programs, individual coaching, domestic and international tournament travelling services and international training camps in Europe.
We provide specific tailor made training for players by creating an environment that inspires players to improve and maximise their potential with the help of highly qualified and experienced coaches, state of the art training facilities and professional training methods.
Elite Performance Tennis is based in London, UK with a second international training base in Cordoba, Spain.